Overview
Ecology Media is a PR consultancy operating at the centre of a large and constantly shifting network of publishers, journalists and writers. Their work depends on speed, trust and flexibility. Their supplier base is fluid by design.
Accounting Links enabled Ecology Media to onboard, validate and pay this network at scale without the operational drag, financial leakage and risk exposure that typically comes with high volume, fast moving supplier ecosystems.
The outcome was a step change in both cost efficiency and operational confidence.
The challenge
Ecology Media’s supplier model is fundamentally different from a traditional agency.
Publishers and writers join and leave the network continuously.
Engagements are often short lived, campaign specific and time sensitive.
Payment expectations are high, particularly among freelancers and media partners.
Before Accounting Links, this created several structural problems.
Supplier onboarding was repetitive and manual.
Bank detail validation relied on trust and ad hoc checks.
Payments often incurred disproportionate fees relative to invoice size.
Finance time was consumed by setup, verification and payment administration rather than oversight.
At scale, these frictions compound. What looks manageable at ten suppliers becomes fragile at hundreds.
Why Accounting Links
Ecology Media needed infrastructure that matched the reality of their network, not one designed for static supplier lists.
Fast supplier onboarding without sacrificing validation.
Bank detail verification as a default, not an exception.
Low friction payouts that did not erode margins through fees.
A system that treated suppliers as a reusable network rather than disposable records.
Accounting Links aligned with this model by decoupling supplier identity from individual engagements and by embedding validation directly into the payment flow.
Implementation
Accounting Links was introduced as the central layer for supplier onboarding and payouts.
New publishers and writers could be onboarded quickly with consistent data requirements.
Bank details were validated once and reused across engagements.
Payments were executed without the excessive fees typical of ad hoc international or freelance payments.
Critically, this did not require Ecology Media to slow down or redesign how campaigns were run. The system adapted to their pace rather than forcing process change.
Outcomes
The impact was both operational and financial.
Supplier onboarding time dropped materially, even as the network continued to grow and change.
Payment errors and rework were significantly reduced through validated bank details.
Transaction fees fell, protecting campaign margins and improving unit economics.
Finance effort shifted away from repetitive setup toward control and reporting.
Suppliers benefited too. Faster onboarding and reliable payments improved trust and reduced friction across the network.
Strategic impact
Accounting Links gave Ecology Media infrastructure that scales with volatility.
The supplier network could expand and contract without creating administrative debt.
Risk was reduced without slowing delivery.
Payments became a competitive advantage rather than a back office liability.
This allowed Ecology Media to focus on what differentiates them, relationships, reach and execution, while the financial plumbing stayed invisible and reliable.
Conclusion
For Ecology Media, the value of Accounting Links was not just speed or cost reduction. It was alignment.
The platform matched the dynamics of a modern media network where suppliers are numerous, transient and critical to delivery. By removing onboarding friction, validating trust automatically and eliminating unnecessary fees, Accounting Links turned a structural constraint into a quiet strength.
If useful, I can also produce a metrics led version for investors, a shortened homepage case study, or a diagrammatic version showing the before and after supplier flow.